In the industrial dismantling and asset recovery industry, sales success doesn’t come from waiting for opportunities to appear. As Mike Weinberg explains in his bestseller “New Sales Simplified”, sustainable growth depends on proactive, disciplined, and structured selling.
At All Metal, we’ve applied these principles to transform the way industrial asset sales are managed — turning complex site closures and equipment liquidation into valuable business opportunities.
1. The Core Role of New Business Development
Weinberg reminds us that business development should never be reactive.
For All Metal, this means identifying industrial sites in transition, company liquidations, and equipment decommissioning well before assets lose value.
By anticipating these moments, All Metal can offer a complete solution — from site clearance to asset valuation and resale — that ensures maximum recovery and minimal loss.
2. Structured and Targeted Prospecting
One of Weinberg’s key ideas is that effective sales begin with focused prospecting and a clearly defined target list.
At All Metal, this translates to:
- Active monitoring of industrial resale and liquidation markets.
- Deep understanding of high-value sectors such as foundry, bottling, stamping, and construction equipment.
- Direct outreach to decision-makers — liquidators, project managers, and industrial site directors — with tailored proposals.
This targeted approach allows All Metal to reach the right partners at the right time.
3. A Clear and Compelling Sales Story
Weinberg emphasizes that every great sales organization needs a powerful “Sales Story.”
At All Metal, our message is clear:
“We deliver total asset recovery — with no loss, full compliance, and a commitment to circular economy principles.”
That means:
- No value loss, thanks to expert dismantling and valuation.
- Fast resale through top global marketplaces like Machineseeker, Machinio, and Exapro.
- Environmental responsibility, prioritizing regional reuse and sustainable asset management.
4. Consistent Follow-Up and Relationship Building
In Weinberg’s approach, consistency wins.
All Metal follows this principle through transparent communication, timely updates, and long-term relationships with clients and partners — ensuring that every asset sale or dismantling project is managed from start to finish with professionalism and reliability.
Conclusion
By applying the principles of New Sales Simplified, All Metal proves that even in industrial dismantling and asset recovery, success depends on anticipation, structure, and clarity.
This proactive, strategic approach has helped All Metal become a trusted European partner for industrial site deconstruction, asset valuation, and resale, with references including MA France, JinJang, SAM, Jelza Emboutissage, Papeterie Saint-Michel, MBF Aluminium, and Lacatlys.
Contact:
📧 sales@all-metal.eu
📞 +33 6 12 05 64 49 – Allan Faivre, Sales Manager